More Facts about Mobile Optimization

Mobile optimization

Mobile optimization refers to the process which ensures that those who access your site from their mobile devices get an engaging as well as user-friendly experience which is optimized for that particular device. Each year, there is an increase in the number of people who spend their valuable time on mobile devices. However, some of the websites are yet not designed to cater for mobile screen sizes. In fact, mobile optimization deals with refining the site structure, design, page speed, and many more so as to ensure that the visitors have a positive user experience. Our SEO specialists at Edmonton Search Engine Optimization offers many useful tips for mobile optimization as well, apart from dealing the normal SEO process.

Why is Mobile SEO Important?

Mobile SEO helps you to be at the right place at the most appropriate time, and also makes sure that the customers have a good experience. Today, the mobile traffic has far out numbered desktop traffic. For those people who are much attached to their smartphones, you require mobile SEO to reach out to them. As per many studies, people get hold of the nearest device to get information regarding products before arriving at a buying decision, and in majority of the cases that device is smartphone. Moreover, smartphones are more likely to make a purchase than desktop users according to a recent research carried out by Google.

Further, mobile SEO ensures that the website offers the best possible presentation of your content to mobile devices. As today’s world is becoming more mobile-oriented with each passing day, it is quite important for the site to be mobile-friendly. Further, there are also chances that you miss out higher ranking opportunities if your website is not optimized for mobile devices. To make matters worse, Google has begun to use the mobile versions of websites to decide on rankings. So, it is advisable to give the best possible experience for those users who access your website from their mobile.

Is Mobile SEO and Desktop SEO Different?

Desktop SEO

Though there are certain dissimilarities between a mobile SEO and a desktop SEO, their goals may more or less meet at the same point. In fact, there are three objectives which go hand in hand with both of these concepts. These include focus laid on performance, user experience, and content. Moreover, mobile SEO and regular SEO are similar in the way that each ensures the visibility and crawlability of your site. To move in the right direction, it is essential to know about the performance of your site and also the whereabouts of the users. Tools like Google Search Console helps you to get an idea about how your site fares in the search results. Another one belonging to this group is the Mobile Usability tool which inspects your site and offers an overview of the posts as well as pages which do not comply with the mobile-friendly rules put forward by Google.

Ways to Improve Your Mobile Website

For improving your mobile website, you need to focus on certain aspects which are listed below:

1. Ensure that your website is responsive.

2. Improve your website speed.

3. Avoid blocking JavaScript, HTML, and CSS codes.

4. Avoid using interstitials or pop-ups.

5. Refrain from using too much of redirects.

6. Verify the mobile-friendliness of the site.

7. Improve the legibility of the mobile site.

8. Improving the tap target size.

Given below is the detailed version of these elements:

Using Responsive Design

There are different ways to make your site available for mobile users, and the most important of all is the responsive design. With having a responsive design, your site would have one URL (Uniform Resource Locator) which makes it easier for search engines like Google to identify and index it. If you are using WordPress, it is likely that your website is responsive by default and can also go very well different types of screens.

Improving the Site Speed

Mobile SEO

One important thing you can do towards enhancing the mobile SEO of the site is boosting the loading speed. Many studies show that people move away from sites which takes over 3 seconds to load, and most probably, never turn up again. There are many techniques to improve the site speed like optimizing images, minifying code, browser caching, and so on.

Talking about image optimization, you can bring the images down to the correct size instead of loading bigger ones. Tools like Image Optim could be used to reduce the size of the images. When we talk about the minification of the code, it is used to minimize the requests received by the website which can have a greater impact on the site speed. For this purpose, you can reorder CSS and JavaScript into a group which enables the browser to load only a fewer files, thus improving the site speed. When you use browser caching, you convey the message to the browser that the page elements which do not get altered quite often, could be saved in the cache. This helps the browser to download only fresh content.

Avoid Blocking JavaScript, HTML, and CSS Codes

It is not advisable to block JavaScript, HTML, and CSS codes because it makes it difficult for search engines like Google to gain access to the website, which may lead to poor rankings.

Avoid Using Interstitials or Pop-ups

Google has begun the act of penalizing those websites which use bigger pop-ups as well as interstitials which are used to promote items like newsletters, advertisements, sign-up forms, etc. In fact, these elements prevent the users from quickly accessing the content for which they have requested. Further, if you are compelled to use these, they should abide by the rules set forth by Google.

Avoid Using Too Many Redirects

Generally, a redirect guides a visitor from one requested page to another one owing to the reason that the requested one was deleted or moved. While the redirects help with a good user experience if carried out properly, using too many of them will reduce the site speed. Further, it is not a good idea to create endless redirects and also, try not to place the links close to the point of deleted posts which may get redirected to new pages.

Choosing an Appropriate Viewport

The viewport helps to determine the page width for the specific device which is used to view the page. If you provide a suitable viewport, the visitors are able to get the correct version of the concerned website.

Verifying the Mobile-friendliness of the Site

A site is regarded as mobile-friendly if it satisfies the following conditions:

• If it loads in a proper manner on a mobile device such as a smartphone or a tablet

• If it offers the content in a readable manner without the users having to pinch or zoom it

• If it loads very quickly

• If it responds to touch and offers easy navigability

• If it offers value to the users

• If the search engines are able to identify it instantaneously.

Improving the Legibility of the Site

It is important to make sure that the site is easily readable on mobile devices. For this purpose, you can use different devices to verify if your typography is intact.

Improving the Tap Target Size

Normally, people get irritated when they are unable to click on a button or a menu item or a link properly. In fact, because of the reason that a designer did not have put much thought on the size of various buttons, the mobile users get frustrated when it becomes difficult to navigate freely.

Google's Mobile-First Index

mobile  indexing

The significance of mobile SEO becomes much clearer by the recent announcement of Google regarding the mobile-first indexing. In fact, nowadays a majority of the people perform search on Google using their mobile devices. To cater to these people, Google have started experiments on including mobile-first indexing. For the first time, Google will decide on the rankings based on the quality of the mobile version of a website, instead of the desktop version. A new Google bot is expected to crawl the websites in order to determine whether the content, performance, and user experience are up to the mark, and if these parameters are satisfactory, you can expect to achieve a higher ranking.

To conclude, it is advisable for the site owners and webmasters to get their websites prepared for the mobile-first indexing update by Google, in order to rank better in the search engine results pages.

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